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[Video] Farm Equipment ‘Thought Leader’ Series: Zach Hetterick

Writer's picture: Zach HetterickZach Hetterick

The first episode of Farm Equipment’s “Thought Leader Series” features Zach Hetterick, who brings a unique combination of perspective, from major-line OEM experience, executive-level dealer management and consulting.


In this 17-minute video interview from Editor/Publisher Mike Lessiter, you’ll hear Hetterick’s take on 4 timely questions, and his emphasis on “the dash to cash,” empathy vs. sympathy, and steadying the ship in uncertain times.



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Harvesting Potential provides executive coaching, leadership development and consulting to business leaders and organizations who are motivated to learn, grow and take action.

© 2025 by Harvesting Potential

Contact

Address: Bowling Green, Ohio

Phone: (419) 966-8641

 

Email: zach.hetterick@harvestpotential.com

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